Using Social Media To Grow Your Brand Awareness
1. Create Brand Recognition
Gaining brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
Tip: Pay attention to your profile and cover photos. A great way to create brand recognition is to place your logo often yet strategically. You want to make sure that it’s not overwhelming or distracting.
Make sure the visual elements of your brand are well represented.
Take a look at Nike’s Twitter page. Nike keeps their Twitter profile neat and clean. They place their recognizable logo on both their profile image and cover photo without being overbearing.
The cover photo is especially effective because it connects the Nike logo to the idea of running.
2. Generate A Conversation Around Your Brand
A strong social media marketing strategy will generate conversation about your brand, products, and partners.
Take this example from PlayStation. A simple post saying congratulations to Naughty Dog (the company behind the new video game Uncharted 4) for its success generated feedback on the game.
In doing so, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all facilitated by social media.
Tip: Engage with your audience when they comment on your social media messages. Make sure they feel that there is a person behind the brand.Ensuring that they don’t feel like they’re talking to a robot will give them a better perception of your company and make them feel more like a valued customer.
Focus on sharing content that naturally creates conversation. Some of those ways are to:
- Give shout-outs to other companies you network and work with.
- Solicit feedback about your products.
- Ask open ended questions, then let the audience reply to get them actively involved.
3. Learn How To Connect With Your Audience Through Social Listening
Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience uses.
Take a look at Burger King on Twitter. They use the same slang that the younger audience on Twitter uses to represent themselves in a comedic fashion. If you’re unsure how to match the tone and style of your audience, social listening can help.
Tip: Make it a part of your daily routine to do some social listening and see what people are saying in your industry. If you want to take your social listening to the next level, check out Mention (the same social listening tool used by the CoSchedule team).
